There are weeks in Madrid that cannot be explained. They are lived.
Art Week is one of them. The city changes its rhythm. It becomes more curious, more open, more intense. Art comes out of the galleries and mixes with the everyday. It happens in museums, but also in an improvised conversation, in a bar, in any street.
At that exact moment, we welcomed Sol Pardo to Ocean Drive Madrid.
And rather than staying, something better happened: he stayed.
When art is not only on the walls
Some people come to Madrid with a list.
Fairs, exhibitions, names.
And there are those who understand that the important things happen in between.
Sol Pardo moved like this. Without haste. Without a closed script. Leaving room for the unexpected. To what appears when you are not looking for it.
Because art is also that. That which is not programmed. And the neighbourhood, too.
The experience: living Madrid from the inside
At Ocean Drive we don't think in rooms. We think in context.
How someone who arrives can, even if only for a few days, be part of what is already happening. Without invading. Without forcing. Simply by being.
That is what happened during those days. Madrid was not just a stage. It was process.
Meet the Guest: conversation with Sol Pardo
In this interview we talk to Sol about inspiration, processes and the almost invisible relationship between travel and creation.
Sol Pardo, creative director of Pardo Hats, develops her own universe where design, art, craft and a contemporary view of society converge. Her creative process is nourished by travel, cultural exploration and visits to museums and cities, transforming these references into pieces and campaigns with an eclectic and personal aesthetic.
Trained in costume and performance, she understands the body as a space for expression, focusing her work on accessories such as hats and jewellery, conceived as artistic pieces that build identity. During Madrid Art Week, Sol visits the city in search of inspiration, new references and trends in contemporary art, reaffirming her vision of art as a reflection of the current moment.
For her, Madrid is a key destination for art and creativity, where the cultural and the everyday coexist: from museums such as the Prado or the Reina Sofía to vintage shops, traditional haberdasheries and neighbourhood life. In this context, she highlights her experience at Ocean Drive Madrid, a hotel that connects the traveller with the local essence, integrating design, culture and community.
This approach makes Ocean Drive an ideal choice for those looking for a place to stay in Madrid during Art Week, experiencing the city from the inside and connecting with its authentic identity.
Ocean Drive Madrid does not seek to separate you from the city, but quite the opposite: it is a starting point, a place where everything begins and from where you can leave without a plan and come back with stories. Madrid is full of things that don't appear in any guidebook, so you don't need to run; just walk, look and let it happen. We provide the place. The neighbourhood provides the rest. Ocean Drive Hotels: you come as a stranger, you leave as someone from the neighbourhood.
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